The mobile phone is personal, it is carried with the person, it is nearly always on and marketing through it is affordable and reliable.
Mobile marketing is an umbrella term for marketing campaigns that use mobile phone technology. It can be used to promote brands, run 'text-to-win' competitions, mobile surveys, SMS campaigns, for viral text messaging campaigns and more.
What can mobile marketing with Clickatell offer you?
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Increased sales because of an increased response rate.
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Reduced marketing costs as SMS text messages are extremely affordable, delivering a great return on your investment.
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The ability to reach a wider target audience - both in Ireland and abroad.
Local Irish marketers as well as successful multi-national firms have found mobile marketing to be a highly effective and affordable marketing solution in these tough economic times. Given the almost instantaneous nature of SMS text message delivery as well as the option to track delivery results and monitor campaigns in real-time, mobile marketing is a highly attractive option for those looking to maintain or increase their presence in a very competitive marketplace.
Clickatell offers the Irish marketer the ability to launch mobile marketing campaigns almost immediately with our simple to use SMS-enabling API's (Application Programming Interfaces). There is no need for special technical skills, if you can send an email, you can run your own mobile marketing campaign with Clickatell's Communicator 2 and if your needs are more sophisticated, then one of our award-winning API products will fit the bill.
Why is mobile marketing so effective?
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It requires customers to opt-in to receive your message and once they have consented to receiving marketing messages from you they are far more likely to read them.
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Text messages can reach anyone, anytime and anywhere in the world where there is mobile coverage. Two-way text messaging allows for an immediate response and the response rate is five times more than direct marketing responses. (Consumers">www.forrester.com/rb/research)
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Consumers know and trust SMS text messaging technology.
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Mobile marketing is not only affordable; it is also cost-effective with tracking and monitoring functionality in place.
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It can also make you money through premium-rated text messages thus offsetting marketing and advertising costs.
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Marketing can be used for a wide variety of campaigns such as:
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Acquisition and promotional campaigns.
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Retention campaigns offering customers' notification alerts for booking confirmations, mobile tickets, transaction alerts and so on.
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Reactivating lapsed customers, upselling, cross-selling and relationship building.
Depending on your needs, different Clickatell products will apply. If you want to run your mobile marketing campaign from any computer with an Internet connection and have no previous mobile messaging experience, try out Clickatell's Communicator 2, if
you need automated or triggered sending of text messages for passwords or personalised birthday greetings then look at our
developer-friendly SMS Gateway API products.
SMS Gateway:
Our award-winning SMS Gateway will connect your website or application to all local Irish operators as well as over 750 international
operators working in over 220 countries. You can be sending mobile marketing text messages in minutes with Clickatell by using, at no
charge, one of our innovative API's (Application Programming Interfaces). The range includes HTTP/S, FTP, XML, SMPP, SMTP, SOAP and COM Object.
Once you have signed up with Clickatell, at no risk or obligation you can:
Our award-winning SMS Gateway will connect your website or application to all local Irish operators as well as 819 international operators working
in 222 countries. You can be sending mobile marketing text messages in minutes with Clickatell by using, at no charge, one of our innovative API's
(Application Programming Interfaces). The range includes HTTP/S, FTP, XML, SMPP, SMTP, SOAP and COM Object. Once you have signed up with Clickatell, at
no risk or obligation you can:
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Choose the API that suits your needs best.
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Make easy online purchases of airtime to send your text messages. There is no charge to use our API's.
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Send text messages to all local operators as well as international networks.
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Get delivery reports on all the SMS text messages that you send to customers and/or staff.
Find out more about our SMS Gateway now or sign up below for a trial run of our award-winning mobile message-enabling products.
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Clickatell Communicator 2:
Raise the profile of your brand quickly with Clickatell's Communicator 2 and generate product sales almost immediately. This web-based tool is simple to use and offers great features for mobile marketers:
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Clickatell's Communicator 2 can handle bulk text messaging and messages can be personalised.
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Global reach - to all local Irish operators as well as 819 network operators in 222 countries.
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Communicator 2 allows for two-way text messaging allowing you to reply to customers and vice versa.
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Text messages can be sent automatically according to your sending schedule.
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Clickatell's Communicator 2 has an easy reporting facility that ensures effective campaign monitoring.
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Contacts can be imported via CSV.
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Reverse billing and premium rated text messages are supported.
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Clickatell's Communicator 2 is great for sales promotions, mobile surveys, text-to-win competitions, mobile discount coupons or vouchers as well as viral campaigns such as 'forward-to-a-friend' promotions.
Take a trial run of our Communicator 2 product now - there is no risk or obligation and we will supply you with ten pre-populated text messages to test our SMS Gateway.
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