Clickatell is a leading mobile player in banking and financial services.
Text messaging has come to play an increasingly important role in banking security as well as improving customer retention and customer acquisition strategies. Beyond this, the mobile phone has become an instrument through which to check balances, make payments as well as transfer monies.
The 2008 Juniper Research report on the mobile financial sector predicts that over 800 million people will use their mobile phones to access banking and payment services by 2011. Reports show that more than three quarters of consumers want access to their bank account balances and other financial information at all times.
The first step in a successful mobile banking strategy. This comprehensive white paper, researched specifically with the financial services industry in mind, details how the use of text messaging in mobile banking is a competitive advantage.
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How SMS banking can help your organisation:
Build consumer confidence by addressing identity theft concerns through real-time transaction and fraud text message alerts.
Increase market share by attracting new segments such as the youth.
Radically reduce the costs of call-centres by moving to a mobile messaging customer relationship service. Thus reducing the pressure on IT and support personnel dealing with routine enquiries.
Reinforce brand recognition and awareness through a well-thought out mobile messaging strategy.
Address new payment methods such as mobile banking and money transfers.
Generate additional income for financial institutions through premium-rated mobile messaging services and commissions on mobile transactions.
Customers can also purchase goods and services from affiliates to your businesses - insurance etc.
Improved customer relations - use mobile messaging in an intelligent customer callback system or set up a SMS Complaints Hotline.
Clickatell provides financial services institutions around the world with secure mobile transaction ability. Capable of processing millions of messaging transactions a month, our secure SMS Gateway and award-winning SMS connections are also enabled for:
2-factor authentication: this additional system security gives additional peace of mind to customers with authentication and login pin SMS messages.
SSL encryption which can be used on both inbound and outbound messages (available with specified API connections).
Secure channel switching from SMS to voice or audio entry of verification PIN codes - this eliminates the chance of PIN codes being stored.
Clickatell has an unblemished safety and data integrity record and our award-winning SMS Gateway delivers messages safely and reliably to 222 countries through 819
networks - your institution can reach their clients wherever they are in the world. Clickatell has partnered with some of the world's biggest banks and financial institutions
to offer consumers safe and secure mobile banking options.
