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White Papers and Guides

Download our .pdf guides for assistance in your mobile messaging efforts.
Clickatell and our partners have published a number of downloadable .pdf guides to assist our customers with their text messaging efforts. All documents are free to download, please select the appropriate guide below:   Clickatell IE | Sign up developer api

Festive Mobile Marketing Handbook (2009)

Use this guide if you're a small or medium business owner for ideas and mobile marketing strategies that will help stimulate sales and customer loyalty during festive season.


Mobile Marketing Guide

This comprehensive guide including case studies and examples shows you how to promote your business and reduce operating costs through the use of SMS text messaging. 


SMS Providers Guide

Published by an independent party, DevelopersHome.com this guide takes an objective look at the 13 essential steps to selecting a SMS provider for your business. Once you have read this, look up ‘How do we rate’ to see how Clickatell’s SMS Gateway and API connection products measure up.


101 Business Uses for SMS

Small and large businesses both in Ireland and internationally are using SMS bulk text messaging to increase their brand recognition, customer satisfaction, drive sales and reduce operating costs. SMS text messaging is a versatile tool that can enhance the performance of any business. 


The 2008 Mobile Marketing Handbook

Mobile marketing is one of the most effective ways to gain great returns on your advertising investment. It is simple to implement, easy to monitor and extremely cost-effective and affordable


SME Guide

Small and medium enterprises can communicate with a wide local or international consumer base at a fraction of the price with mobile messaging. The affordable and effective nature of SMS text messaging levels the playing field between smaller businesses and corporate players. 


How do we rate?

Taking into account the questions posed in the independent SMS Providers Guide; this document looks at how Clickatell’s SMS Gateway service matches up. Giving a very useful overview of what Clickatell offers businesses looking to get into mobile messaging, it is clear that this award-winning mobile messaging company is a world-leader. 


Benchmarking Enterprise Mobile Messaging

The Aberdeen Group’s ‘Benchmarking Enterprise Mobile Messaging Report: December 2006” confirmed SMS text messaging as the world’s leading mobile messaging service. Sponsored by Clickatell, this report reveals that mobile text messaging is playing an increasingly important role for enterprises.


SMS & Travel Guide

SMS text messaging is increasingly being used within the travel industry. From booking confirmation to e-ticketing, SMS text messaging has become one of the most effective and affordable tools available for travel industry operators. This SMS & Travel Guide provides a comprehensive overview of how SMS is being used and it includes real life examples and relevant case studies. 


5 Simple Steps to SMS Enabling your System Alerts

While email was previously virtually the only technology used to send system alerts, today's software developers are turning to a better alternative - SMS text messaging. SMS messaging provides a simple, fast and low-cost method to send system alerts to system administrators, despite their location.


Limited Festive marketing Pack

The cost-effective, immediate nature of SMS makes it a winning solution for marketers across the globe. At a time where marketing budgets are being reduced and highly scrutinized, marketers are expected to not only tighten their belts, but to produce greater results than ever before with substantially fewer resources.


RSA SecureID On-demand

RSA and Clickatell have partnered to enable delivery of SecurID (r) tokencodes to mobile devices via SMS/text. Clickatell's global messaging service enables users to request and receive tokencodes with assured delivery on the most extensive, carrier-grade infrastructure available.


Mobile Strategies Whitepaper

Banks and Wireless Operators turn to mobile financial services for new revenue streams. Does past experience and the current global financial meltdown provide insight for creating a successful business model?


Bankers Guide Whitepaper

The top 100 banks around the world offer mobile services, and the ones that don't are developing mobile strategies as you read this. Mobile banking metrics are beginning to emerge, showing the success of this truly viable banking approach.


SMS in Call Centers

This white paper will address how mobile messaging solutions (via SMS) can enhance a contact or call centre's self-service offering and will explain how using the technology can increase revenues, whilst significantly reducing the costs of outbound customer and employee communication.


Festive Retailers Mobile Marketing Guide

SMS marketing and communications cost a fraction of that of traditional methods commonly used to market, promote and communicate with consumers via print ads, flyers and mailers, etc. giving retailers an innovative way to reach customers at a much lower cost and more importantly in a dynamic and targeted manner.


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